A significant new hotel and tourism development in the Barossa Valley has been granted planning approval, paving the way for a world-class hospitality offering in one of South Australia's most celebrated wine regions.

Strategic Alliance and Commercial Pty Ltd has been granted approval by the Minister for Planning to develop the 5-star hotel and winery on Hoffnungsthal Road, Williamstown.

Once operating, the InterContinental Barossa Resort & Spa would create $70 - $100 million in annual economic benefits to the Barossa.

The landmark project will deliver up to 150 hotel rooms with breathtaking views of the nation’s most iconic wine region, a restaurant and premium function facilities under the globally-recognised InterContinental brand.

The proposal was declared a Major Project on 8 August 2024 and classified as an Impact Assessed Development - the most stringent level of assessment within the South Australian planning system.

This process required the preparation of a detailed Environmental Impact Statement (EIS), with assessment requirements set by the independent State Planning Commission.

The EIS was made available for community, government agency and council feedback.

Key issues raised by the community, including landscape and character, traffic and congestion, bushfire risk, infrastructure impacts and design were thoroughly considered and addressed as part of the assessment process.

IHG Hotels and Resorts is one of the world’s signature hotel companies, with hotels spanning the globe including the InterContinental Adelaide.

See artist impressions of the future Barossa InterContinental.